Fred Segal
As a consultant, oversaw the brand relaunch of Fred Segal, under new ownership, including redefinition of brand identity, guidelines and merchandising. Worked on the build-out of first new location in 50+ years at LAX Tom Brady International Terminal. Then transitioned into a full-time role as Global Buying Director, overseeing and creating assortments across all categories, launching strategic partnerships, exclusive collaborated product and launch of FredSegal.com. Oversaw the merchandising strategy and and running of the e-commerce destination. My scope included all 3rd party and vertical product assortments, and eventual global expansion beginning with Fred Segal Tokyo, overseeing the assortments across all doors and online globally
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