New Stand

As GMM of New Stand I oversaw the entire assortment strategies including an omni-channel content calendar, an editorialization of assortments, key partnerships and initiatives through new media touchpoint in addition to traditional retail metrics. I initiated and oversaw an ongoing partnership with PlantShed, launched at Valentine’s Day 2019, a custom curated Mother’s Day flagship store takeover in partnership with The Glenlivet, and other brand alignments with Stojo, Sennheiser, Lola, Eversys, Rifle Paper Company, and think coffee. Whole also overseeing localized merchandising strategies in New Stand stores in airports across the US, and on the NYC Ferries. Under my leadership the business top-line growth Net Sales were +33%, AUR +44%, Margins +7% and Liabilities -10%